Jeannette Ogden, an LA based health enthusiast and influencer brought on our west coast team to break glass ceilings and rebrand herself as a latino in the wellness space.
A cultural rebrand for a health enthusiast breaking glass ceilings in the wellness space.
Studying the idea of home as a cultural layer to Mexico, we obsessed over tile motifs, subversive uses of pattern and colour play.
Radiating sun varieties. An eloquent icon for STKU symbolizing life, strength, and influence while also honoring the brands origin in sunny Los Angeles.
The use of two contemporary typefaces: Glysa and Supply, balanced the heritage focus of the brand by bringing in Jeannette's character though strength, sophistication, feminity within form.
The study of patterns and design systems found on tiles in Mexican kitchen and homes inspired a flexible system for the brand to live in a playful ecosystem.
Collaborators
Creative Director: Meryl Vedros
Strategist: Samihan Shani
Designers: Vicky Chau, Meryl Vedros
Cultural Research: Samihan Shani, Meryl Vedros
Strategist: Samihan Shani
Designers: Vicky Chau, Meryl Vedros
Cultural Research: Samihan Shani, Meryl Vedros
